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Surfing originated in Hawaii. After George Freeth in 1907, and Duke Kahanamoku in the 1920s, surfing culture in California grew. Jack O’Neill initiated the first commercial enterprise with a surf shop business in 1952.

Duke Kahanamoku brought surfing to  Australia in 1915. Billabong, Rip Curl and Quiksilver were born in Australia. Brands like Mambo, Ocean and Earth, Insight, and Rhythm thrived, Hot Tuna, and Piping Hot, diminished.

O’Neill, a pioneer, founded in 1952 is No. 1 maker of wetsuits in the world. O’Neill opened the world’s first surf shop in San Francisco. Impassioned with surfing, the innovative O’Neill developed the first surfboard leash, the first board bag, the first surf boot and more, as well as the term ‘Surf Shop’.

Hansen Surfboards (1961) has led the way in surfboard production, surf and fashion retail for years.  Select surfboards, boardshorts, surf clothing, wetsuits, sandals etc.  Hansen’s has everything you need to keep you looking and feeling coastal cool. Hansen’s prides itself on selling fun!

Vissla (2014) innovators represent creative freedom, and forward-thinking philosophy. They strive to minimize their environmental impact and protect the oceans and waves.  They have all you need in a wetsuit, and nothing you don’t. Vissla is a surf-everything and ride-anything mentality.

Quiksilver (1969) combines function, fit, art and fashion boardshorts and clothing for mountain and ocean lovers since 1969. Quiksilver maintains an ever-changing array of materials, prints, and technologies. Their mission is to inspire youth and progress as the world around us evolves.

Hurley: Shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. Hurley partners with Nike the world’s largest and most forward-thinking sport brand. Hurley sponsors some of the world’s best surfers.

Rip Curl (1969) is for, and about, the crew on The Search. Their products, events, team-riders and people they reach globally, are all part of the Rip Curl Search. The Search is the driving force behind their progress and vision. They’ve been the market leaders in surfing wetsuits for over 30 years.

Billabong: (1973) Maroubra surfer Gordon Merchant embraced the Aussie surfing lifestyle in the late ’60s and early ’70s. He found a 20-mile stretch of ‘golden beach,’ and made the Gold Coast his home. He developed surfboards with a tucked-under edge, that helped make surfing champions.

Vans: (1966) The name House of Vans was coined in the early 70s. Long known as the leader in action sports footwear, Vans celebrated 50 years of “Off The Wall” heritage in 2016. Vans Classic Slip-Ons gained international attention when worn by Sean Penn in ‘Fast Times at Ridgemont High’.

Volcom (1991) creates products for the persistent who are true to their passions. They have a vision that turns obstacles into opportunity, a creative courage,  tempt the impossible, and embrace the strange. Volcom Stone is across the world continuing to run off the same philosophy it started with. 

Indo Board (1998) is a fun challenging way to exercise the bodies balance control systems. The notion of balance training is essential, particularly in board sports utilizing the core muscles. Keep tuned when you’re not in the water, Indo Board works for all surfers, whether shortboarder or longboarder.

RVCA (1999) is a design driven brand free from passing trends, a natural in boutiques and skate shops. RVCA, (pronounced: REW-KA) redesigns the way the market views art and fashion as represented though the balance of opposites and how they coexist,  a lifestyle within itself.

The Green Life (2011) ensures all products carried hold three or more Eco-friendly traits; Non-GMO Project Verified, Certified Vegan, Fair Trade Certified, Kosher, USDA Certified Organic, Cruelty-Free, Certified Gluten-Free, Certified B Corporation, Recyclable, BPA Free, Non-Toxic.

Live Well Sports (2009) was started by athletes, passionate about sports, life adventures, and quality living. Our experts ensure you have all the information you require before making a purchase. If we don’t know the answer right away, chances are we know someone who does!